Branding

Branding

It evolves a process of giving a meaning to an organization, company, products or services by creating and shaping a brand in consumers' minds. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.
Regardless of whether you’re investing time and effort into crafting a compelling brand or paying no attention to it whatsoever, your business still has a brand. However, it may be completely different to how you intended to be seen.